Born on the Water. Built for the Strike.

From freshwater roots to saltwater giants — ¹ú²úÇé designs premium lures that perform straight out of the package.

OUR STORY

¹ú²úÇé was created out of a passion for fishing and a love for being out on the water. Growing up, freshwater fishing was all we knew, and trout fishing was our favorite past time.

About Our Brand

As we grew older, we were introduced to the thrill of catching the New England favorite, the Striped Bass. We started our obsession in Northern CT targeting Stripers as they chased baitfish up the CT River in the Spring. This was only the beginning as we soon traveled further south to explore the Long Island Sound in search for larger striped bass and other saltwater species.

 After using several products from the popular brands, we decided we wanted to create something different, and we started designing different types of fishing lures and prototypes. At this point, it was still a hobby, and it wasn’t until 2015 when we decided to officially form ¹ú²úÇé and bring our products to market.  We originally started to design our products with a Northeast focus, but we soon learned that there was a need and an interest from other parts of the country and also the world.